efm Hospitality Solutions
Gables International Plaza
2655 Le Jeune Road
Coral Gables, FL 33134
Phone: (305) 779 4812
Fax: (305) 479 2734
Nik Eastwick-Field and John Murphy founded efm Hospitality to provide independent management services to hotels and resorts worldwide with emphasis on the Caribbean and Latin America regions. Through the many years they worked together, they established strong relationships that complemented their work ethic and philosophy. The management team has over thirty years of expertise in managing and marketing both branded properties and independent hotels and resorts.
Eastwick-Field spent 20 years with Renaissance Hotels International, ultimately serving as Senior Vice President for Latin America and the Caribbean, and playing an integral role in the launch of the Renaissance brand. Murphy served as Vice President for the Caribbean at the same time, which established the hotel group as the largest hotel brand and operator in the Caribbean. During this period, they teamed up with marketing and public relations professionals Roberta Backus and Larry Turner, and the relationship has remained through the years.
The team’s experience includes working with Ramada Hotels and Resorts, Renaissance Hotels and Resorts, Hyatt International, Westin, Holiday Inn, Stouffer Resorts and Sonesta Hotels and Resorts.
In addition to the many hotel brands represented, the team has also worked for numerous independent hotels including Magdalena Grand Beach and Golf Resort, Trump International, Loews Miami Beach, Sonesta Key Biscayne Resort, Sonesta Coconut Grove, Old Bahama Bay Resort and Yacht Harbour, Our Lucaya Beach & Golf Resort, The Savoy Miami Beach, The Mutiny Hotel, and many other independent hotels and resorts. For a complete list, visit the section of the website “Our Work.”
Eastwick-Field was active in efm Hospitality Solutions through most of 2018, until his recent passing. efm will continue to provide the expertise and excellence the efm team has always provided its clients, in the years to come.
Notable projects Murphy has been involved with include Elegant Boutique Hotels in Barbados where he served as chief operating officer and The Mutiny Hotel in Miami, Fla. where he served as general manager. He was also Vice President of development, logistics and planning for the Leash & Mackenzie Group, a construction company focused on the restoration and refurbishment of hotels and resorts throughout Florida and the Caribbean.
Murphy was awarded Renaissance Hotels’ International Leadership Award for his work in the Caribbean as well as a coveted Hospitality Hotel and Restaurant Award International Hotel and Restaurant Award, recognizing The Mutiny as one of the top ten condo-hotels in the U.S. Murphy’s past professional appointments include first vice president of the St. John and St. Thomas Hotel Association, director of the St. Thomas Chamber of Commerce, chairman of the U.S. Virgin Islands Tourism Cluster, director of the American Disabilities Act in St. Thomas and chairman of Elegant Hotels Community Fund in Barbados. He is actively involved in the Caribbean Hotel Association and currently a director of the Tobago Hotel Association. He is a member of the Institute of Hospitality in the U.K. and is also a founding member and active participant in the Caribbean Haiti Initiative, a group of private enterprises offering key services for rebuilding private sector projects in Haiti. He received his Community Association Manager license in 2005.
Roberta started her agency in 1978 when there were very few women ad executives and even fewer women-owned businesses. She was on top of her game having worked for several major clients and advertising agencies. She created ads, brands and slogans that are still used and recognized today.
Roberta drives herself and her team to reach new heights of creative excellence. To ensure that, she applies her long recognized skills as a copy chief and an art director to the creation of concepts that will later be developed into compelling campaigns adaptable to a full range of media applications targeting all audiences.
Roberta is an advertising pioneer in the South Florida region and through her body of work has been recognized as an advertising legend. Her talent and tenacity are unquestionable and second to none. Even after tasting success for over 30 years, Roberta is still extremely involved from concept to creative and even in writing, producing and editing. This has cemented her reputation as one of the best in the industry and a consistent source of delivering her clients stellar results.
Her background is well diversified with extensive experience in travel, health care, financial, retail, b2b, marine, publishing and ecommerce.
When Roberta is not working behind her desk you can find her enjoying the beach, attending wine tastings, or traveling somewhere.
Larry spent twenty-five years on the corporate side, first as a lawyer in Philadelphia representing Fortune 500 corporations, then for the better part of two decades building a state-wide bank holding company in Florida known as Pan American Banks where he served as vice chairman of the board. Following the sale of the bank holding company to what is now Bank of America, Larry joined the Marketing Group.
Larry brings big picture corporate and legal perspectives to the Group and has been instrumental in advising clients in those areas, as well as handling some of the largest clients. Having occupied a seat on the corporate side of the table, he sees marketing from the client’s point of view. Larry’s expertise as a former corporate executive makes him a unique and invaluable asset. Furthermore, as an attorney Larry grasps the legal ramifications of business moves, marketing strategies and publicity campaigns. It is for these reasons that he directs the Group’s corporate communication, business planning and marketing consulting activities. As the head of account service and administration, Larry’s corporate experience adds professionalism and integrity, a fact attested by every client the Group has served.
When Larry is not with a client or working in his office you might find him at a sporting event, an Orange Bowl Committee meeting, or meeting with his law firm partner in Miami.
René has a penchant for seeking out and taking full advantage of marketing opportunities. After graduating with awards from college, René joined Roberta to get her feet wet in the advertising world. She worked her way up through traffic, account service and media buying.
She applies her talents to the media side of the business, where her forte is the identification of both traditional and non-traditional advertising and promotional options that afford clients the chance to reach target markets effectively and cost-efficiently. She is assertive, has strong business acumen and enjoys the challenge of getting more and paying less.
René supervises media buys and negotiates all major media contracts, like no one else. René buys millions of dollars annually in trade and consumer media for her travel clients.
René is active in many social and civic organizations in the South Florida community including the Pompano Beach Chamber of Commerce, Lighthouse Point Chamber of Commerce, Visit Florida, Food for The Poor and Saint Andrews School.
René is a native Floridian and enjoys shopping, her family, and is very involved with her kids’ activities.